Beer that is good for you? And tastes great too… Nirvana x Chase the Sun official partnership

19 February 2023

We are delighted to be teaming up with Nirvana Brewery, a small, wholly independent family-run brewery based in North-east London. Nirvana beers offer cyclists an organic and healthier way to refresh and relax, before and after, a long days riding.

Founded in 2016, Nirvana are the only brewery dedicated to No/Low alcohol in the UK, and one of only 16 certified Organic by the Soil Association.

Reflecting on the opportunity to partner with Chase the Sun and support our endurance cyclists endeavours Nirvana’s Aaron Smedley said: 

“A lot of the team here are keen cyclists, so when Phil and Olly from Chase the Sun approached us to join the program we jumped at the chance. Right from the start we have supported local sports clubs, hosted yoga sessions and running clubs through the summer at the brewery. We cannot wait to meet this year’s Chase the Sun riders in person at the sunset finish lines!” 

Nirvana believe that outstanding beer doesn’t need alcohol, that award winning flavour is not tied to ‘abv’ and that drinking with friends doesn’t have to mean a slow start the next day. 

Nirvana beers range from a true 0% up to 0.5% ABV, all brewed to strength so they retain their full flavour profile, and are all very low calorie. Their flagship Bavarian Helles Lager has won 5 global awards for taste, is 66 calories and 3.6g of sugar per bottle (yes, you’re reading that right), and is also isotonic. Yes really, just like Lucozade!!

STOP PRESS: Beer that is good for you? And tastes great too…

Nirvana’s sent our Bavarian Helles for lab testing, as well as the very low calorie count (66 calories and 3.6g of sugar per 330ml bottle), it came back as isotonic. Yup, it can help replace lost fluids and rehydrate you – just like Lucozade!

Further studies suggest that in replacing consumption with No/Low alcohol beers you’ll be better rested, better hydrated, more in control of your calorie intake, have less inflammation, fewer colds, your muscles will recover faster and you will end up stronger.

The good bits can be ascribed to ‘benefits to the beer polyphenols’ (natural chemicals found in all beers that have anti-inflammatory and antioxidant properties). This can results in reduced inflammation and fewer colds, by a factor of up to 3x. A 2012 study of 277 men who competed in the Munich Marathon concluded ‘ingestion of nonalcoholic beer polyphenols for 3 weeks before would attenuate post-race inflammation and decrease URTI (Upper Respiratory Tract Infection) incidence’. (In alcoholic beer these positive effects will be masked by the inflammatory impact of alcohol).

By contrast, regular full-fat alcoholic beer is a diuretic, which negatively effects rehydration, and studies have concluded that alcohol ingestion may also impair recovery and adaptation to training and/or subsequent performance. In laymen’s terms, typical beer drinking means you’ll be more dehydrated and your muscles will both take longer to recover and be weaker as a result of that well-earned pint to refresh and socialise between rides.

Hence if you want avoid this potentially impacting on your cycling performance, choose a Nirvana No/Low beer as your refreshing tipple instead!

Read more details on the science behind this here…

CHASE THE SUN RIDERS – Order with 20% DISCOUNT – use code ‘ CTSNirvana24 ‘

If you’re looking for your body to perform the way you aspire to, it seems clear that alcohol free beer is the right choice.

Just make sure to drink one brewed for award winning taste.


Refresh and Ride to Chase the Sun

Browse NIRVANA Brewery range of No/Low beers

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